Hi there! My name is Jane Woodruff McDaniel. I am a lifelong resident of Hobart, IN and graduated from Hobart High School. Yes, I am a proud “Brickie”. I am married to Doug McDaniel. He is a Biblical counselor.

Helping local businesses promote themselves with items that keep their business name in front of their customers and the public has been the focus of this business since 1951.

It was established by Ed Prusecki of the Art Theater, as Art Advertising Specialties (AAS), located right next door to the historic theater in downtown Hobart. I started Woodruff’s Typesetting & Advertising in 1982. In 2009, I bought AAS, which is now By Design Promos.


We are branding specialists and provide quality promotional products of all types that are useful in promoting the brands and businesses of our customers in NW Indiana. We deliver professional and quality customer service. Let us partner with you to help promote your brand and business.

Our Mission

To help businesses promote themselves and their brand by supporting their marketing strategies with quality promotional products provided professionally,

courteously and on time.

We are built on a foundation of faith.


Hobart Chamber of Commerce


LNI - Leadership Northwest Indiana

SCORE Client

ASI Specialties #124700


Dave Pickart / Pickart Insurance



"Pickart Insurance has received friendly customer care from By Design Promos for many years. They have always come through with their quality products. Call us for a recommendation or call them for their creative ideas and professional service."